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1. General Disclaimer

The information, coaching, and content provided through Life 101 and Fasting 101—including all programs, applications, websites, emails, messages, calls, and group sessions—is for educational and informational purposes only.

It is not intended as medical advice, diagnosis, or treatment and must not be interpreted as such.

2. Not a Medical Provider

Life 101 is not a licensed healthcare provider. Jason Gutsell and affiliated coaches are not acting in the capacity of doctors, registered dietitians, psychologists, or mental health professionals.

Always consult with your physician or other qualified healthcare provider before making any changes to your diet, fasting routine, exercise habits, supplementation, or overall health practices—especially if you:

• Are pregnant or breastfeeding
• Have any medical condition
• Are taking medication
• Have a history of eating disorders or mental health concerns

3. Voluntary Participation and Personal Responsibility

By participating in any Life 101 or Fasting 101 service or program, you do so voluntarily and at your own risk. You accept full responsibility for your decisions, health, and outcomes that result from applying the information or recommendations provided.

You should never implement any strategy that you feel physically, emotionally, or mentally uncomfortable with.

4. Results May Vary

Any examples, testimonials, or case studies presented on our platform or marketing materials are illustrative only. Results are not guaranteed and may vary based on:

• Genetics
• Lifestyle factors
• Consistency of application
• Medical history
• Individual commitment

5. Fasting, Training & Nutrition Risk Acknowledgement

Extended fasting, calorie restriction, or intense physical training can carry risks. You should never begin such protocols without first consulting a healthcare professional, particularly if:

• You have diabetes or blood sugar issues
• You are underweight or have a history of disordered eating
• You experience dizziness, fainting, or fatigue
• You have cardiovascular, endocrine, or gastrointestinal conditions

6. Use of AI Tools and Generated Reports

Some feedback or reports you receive from our platform may be generated using artificial intelligence and data analytics tools. These tools provide informational insights only and must not replace the advice of a qualified medical or mental health professional.

7. Emergency Situations

If you experience severe physical or mental health symptoms at any time—including but not limited to disorientation, persistent fatigue, extreme weight loss, or suicidal thoughts—stop all program activity immediately and seek medical attention or contact emergency services.

8. Acceptance of Disclaimer

By accessing or using any part of the Life 101 or Fasting 101 platform (including downloading the app, joining a program, or completing check-ins), you confirm that:

• You have read and understood this Health Disclaimer
• You voluntarily accept the risks involved
• You agree not to hold Jason Gutsell, 101 Life Ltd, Fasting 101, or any affiliated parties liable for health-related outcomes

If you do not agree with this disclaimer, you should not use our platform or services.

1. Introduction

This Privacy Policy explains how Life 101 ("we", "our", "us") collects, uses, stores, and protects your personal data when you interact with our websites, apps, coaching programs, or related services.

We are committed to safeguarding your privacy and ensuring full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our services, you consent to the data practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

a) Personal Identifiers

• Full name
• Email address
• Contact details (e.g., phone number, social handles)

b) Lifestyle & Health Information

Voluntarily submitted via check-ins, app forms, or messaging platforms:

• Weight, height, body composition
• Fasting and eating windows
• Sleep, training, energy, productivity, and wellbeing data
• Notes, reflections, goals, and AI-generated reports
• Media such as pictures, videos, voice notes

c) Demographic Information

• Age
• Gender
• Ethnic background (optional)

d) Payment Information

• Credit/debit card details (handled securely via third-party processors such as Stripe)

3. How We Use Your Data

We process your data for the following purposes:

• To personalise coaching services and generate feedback
• To track progress and lifestyle trends
• To deliver purchases and program content
• To provide customer support
• To notify you about platform updates or promotions (you can opt out anytime)

Legal basis for processing: Consent, contract performance, and legitimate interests.

4. AI and Automated Analysis

Our platform may use artificial intelligence (AI) tools, including integrations with OpenAI, to:

• Analyse check-ins and behavioural patterns
• Generate personalised reports and insights
• Improve platform features and coaching systems

⚠️ We do not submit personally identifiable information to AI systems. Only anonymised inputs are processed. Do not enter sensitive medical or financial information into the app or check-in fields.

5. Sharing Your Information

We do not sell, rent, or trade your personal data. We may share data with trusted providers who help us operate (e.g., hosting, analytics, or customer support services). These providers are required to handle your data securely and in accordance with UK GDPR.

We may disclose your information:

• To comply with legal obligations
• To protect the safety or rights of Life 101 or its users
• In connection with a company restructure, merger, or acquisition

6. How Long We Retain Your Data

We retain personal data only as long as necessary:

• To fulfil the purpose it was collected for
• To comply with legal, tax, or reporting obligations
• Until you request deletion (see Section 8)

7. Cookies & Tracking Technologies

Our websites may use cookies or similar tools to:

• Improve user experience
• Track usage and analytics (e.g., Google Analytics)
• Store session preferences

You can disable cookies via your browser settings, but some features may not function properly.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (with some legal exceptions)
• Withdraw consent at any time
• Request a copy of your data in a portable format

To exercise these rights, contact: hello@life101.app

9. Security Measures

We take data security seriously and use the following safeguards:

• Encrypted data storage
• Secure hosting (e.g., Google Cloud, BigQuery)
• Wordfence and SSL protection
• Access limited to authorised personnel only

Please note that no system can guarantee 100% security. We work continuously to protect your information to the best of our ability.

10. Children's Privacy

Our services are not intended for users under the age of 13. We do not knowingly collect or process data from children under 13. If we become aware of such data, we will delete it immediately.

11. Marketing Communications

You may receive emails or messages about offers, platform updates, or new content. You can unsubscribe at any time by clicking the unsubscribe link in any email or emailing us directly.

12. Third-Party Links and Integrations

Our platform may contain links to third-party sites (e.g., WhatsApp groups, Zoom, Instagram). We are not responsible for the privacy practices or content of external services. Please review their privacy policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If significant changes are made, we will notify you via:

• Email
• Platform notification
• Update on our website

Your continued use of the platform after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions or complaints about this Privacy Policy or your data, please contact:

Life 101
Operated by 101 Life Ltd
📍 27 Cottages Road, Seaham, County Durham, SR7 7RL
📧 hello@life101.app
🌐 www.life101.app / www.fasting101.app
📞 07495 790560

This agreement outlines how your data is collected, used, analysed, and stored as part of our coaching programs and digital platforms. It should be read in conjunction with our Privacy Policy and Health Disclaimer.

By participating in any Life 101 or Fasting 101 program, you agree to the terms set out below.

1. Types of Data We Collect from You

As part of the coaching process, you may be asked to voluntarily provide personal data, including but not limited to:

• Health metrics (e.g. weight, height, body fat %, blood pressure)
• Lifestyle and behaviour data (e.g. fasting windows, nutrition, sleep, movement, energy, stress, mood, and productivity)
• Check-in responses, reflections, and journal entries
• Visual media (e.g. progress photos, form checks, video submissions)
• Voice notes or screen recordings
• Messages via WhatsApp, email, and app chat

This data is used exclusively to personalise your experience, track progress, and generate coaching insights.

2. Use of AI Tools and Data Analytics

Our platform may use third-party artificial intelligence (AI) and machine learning systems (including OpenAI integrations) to:

• Analyse trends and patterns in your lifestyle data
• Generate personalised feedback, insights, or reports
• Support automation of coaching tasks and platform features
• Improve the overall performance of the coaching system

Only anonymised data is submitted to AI systems. Personally identifiable information (e.g. your name, email, or contact details) is never shared with AI tools.

⚠️ You must not submit sensitive data such as trauma history, bank details, medical diagnoses, or passwords into open check-in fields or voice notes.

3. Storage and Access

• Your data is stored on secure servers (e.g. Google Cloud, BigQuery) with restricted access.
• Only authorised personnel (e.g. your coach or relevant platform developers) will have access to your data.
• Internal reports or insights may be generated using anonymised, aggregated data to improve our systems and user experience.

4. Media Consent (Photos, Video, Audio)

As part of your program, we may request or collect images, videos, or recordings for the purposes of:

• Progress tracking
• Technique analysis
• Community engagement (e.g. group challenges)
• Educational material (e.g. anonymised case studies)
• Testimonials or success stories (with explicit permission only)

You may withdraw consent for media usage at any time by emailing hello@life101.app.

5. Group Calls, WhatsApp Groups & Messaging Platforms

By joining our programs, you may be added to group platforms such as WhatsApp, Zoom, or Slack. Participation in group environments implies consent to the following:

• Group sessions may be recorded for educational or replay purposes
• Screenshots, photos, or audio snippets may be shared internally
• You are responsible for protecting your own privacy when speaking or submitting media in a group setting
• We will always use discretion and aim to seek approval before publicly sharing anything identifiable.

6. Use of Aggregated or Anonymised Data

We may use anonymised and aggregated data from across our client base to create:

• Internal case studies
• Platform performance reports
• Educational content (e.g. habits tracking trends)
• Statistical summaries for research or development

Your name and personal identity will never be disclosed without your written permission.

7. Right to Withdraw & Data Deletion

You may request access to, correction of, or deletion of your personal data at any time. To do so, contact us at hello@life101.app. Please allow up to 14 working days for your request to be processed.

Note: Some data may need to be retained to fulfil legal, contractual, or operational obligations.

8. Acknowledgement and Consent

By using our services and submitting your data through the Life 101 or Fasting 101 platform, you confirm that:

• You understand how your data will be used
• You consent to AI-assisted analysis and automated insights
• You accept the use of anonymised and aggregated data for research and development
• You acknowledge that media may be used with discretion unless opted out
• You may withdraw consent or request deletion at any time

If you have any concerns, please reach out to hello@life101.app.