Legal Information

Complete legal documentation for 101 Life Ltd trading as Limitless Lifestyle

Privacy Policy

Effective Date: 13 August 2025
Company: 101 Life Ltd (Company No. 15015466)
Trading As: Life 101 / Fasting 101 / Limitless
Registered Office: 27 Cottages Road, Seaham, County Durham, SR7 7RL, United Kingdom
Contact Email: hello@life101.app

1.1 Who we are

"101 Life Ltd", trading as Life 101, Fasting 101, and Limitless ("we", "us", "our"), provides web and mobile software, coaching programs, and related services (together, the "Services"). We are the data controller for personal data processed via our websites, subdomains (including limitless.life101.app), apps, and programs.

1.2 Scope

This Privacy Policy applies to your use of our websites, subdomains, web and mobile apps, coaching programs, messaging groups, email communications, support, and any other touchpoints we operate globally. We respect local privacy rights for users in different countries (e.g., UK/EU, US/California) as outlined below.

1.3 What we collect

  • Personal Identifiers: name, email, phone number, handles/usernames.
  • Account & Technical Data: account credentials, device/browser info, IP address, usage logs, cookie identifiers, crash/error diagnostics.
  • Lifestyle & Health Data (voluntary): weight, height, body composition, fasting and eating windows, training logs, sleep, energy/mood/stress/productivity scores, goals, notes and reflections, AI‑generated reports, photos/videos/audio you upload for progress or form checks.
  • Demographics (optional): age, gender, ethnicity.
  • Payment Data: handled by third‑party processors (e.g., Stripe). We do not store full card details.
  • Communications: messages or voice notes sent via in‑app chat, WhatsApp groups, email, Zoom/Slack or similar platforms used for coaching and support.
  • Public/UGC: testimonials, forum posts, or shared content you choose to make public.

1.4 Sources of data

We collect data directly from you, from your use of our Services (including cookies/SDKs), and—where you authorize—from integrations (e.g., wearables, Apple Health/HealthKit, Google Fit) and community/messaging platforms you join for program participation.

1.5 Special Category Data

Where you choose to submit health‑related information (e.g., weight, body composition, fasting logs), we process it under explicit consent for coaching, analytics, and personalized guidance. You can withdraw consent at any time (see Rights below).

1.6 How we use your data

  • Provide, personalize, and improve our Services and coaching.
  • Generate insights, reports, trends, and progress tracking for you.
  • Operate communities, support, and customer service.
  • Send product updates, educational content, and marketing (opt‑out available).
  • Protect our users and Services (fraud/security/abuse prevention).
  • Comply with legal obligations and enforce our terms.

1.7 Lawful bases

Depending on the context: consent, contract, legitimate interests (e.g., service improvement, security), legal obligation, and—if needed—vital interests. For special‑category data (health), we rely on explicit consent.

1.8 AI and automated analysis

We use AI/ML tools—including integrations with providers such as OpenAI—to analyze check‑ins, identify patterns, and generate personalized insights and reports. We anonymize or pseudonymize inputs sent to AI tools and avoid sending direct identifiers (e.g., name, email). Do not input sensitive medical diagnoses, financial data, or passwords into free‑text fields. AI outputs support coaching but do not replace professional medical or mental health advice.

1.9 Marketing & communications

We may contact you about features, content, offers, or programs. You can unsubscribe via email footer links or by contacting us. For SMS/WhatsApp, you can reply STOP or use platform controls.

1.10 Sharing your data

We do not sell your data. We share data with trusted processors who help us run the Services (hosting, analytics, payments, email/messaging). We may disclose data when required by law, to protect users and the platform, or as part of mergers/acquisitions.

1.11 International transfers

Where data is transferred outside the UK/EEA (for example to service providers in the US), we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) and/or the UK Addendum to EU Standard Contractual Clauses, plus technical and organizational measures.

1.12 Security

We use encryption in transit and at rest (where supported), secure hosting (e.g., Google Cloud, BigQuery), Wordfence/WAF and SSL for sites, access controls, monitoring, and regular reviews. No system is 100% secure, but we work to protect your information continuously.

1.13 Retention

We keep personal data for as long as needed to provide the Services, meet legal/tax requirements, resolve disputes, and enforce agreements.

1.14 Your rights

UK/EU/EEA (UK GDPR/GDPR): access, rectification, erasure, restriction, portability, objection, and withdraw consent.

California (CCPA/CPRA): know/access, delete, correct, opt‑out of sale/sharing (we don't sell), limit use of sensitive data.

Other regions: we honor local rights where applicable. Contact: hello@life101.app. We may need to verify your identity.

1.15 Children's privacy

The Services are not intended for under‑13s. If you are under 16 in the EEA/UK, you should only use the Services with parental consent. We will delete children's data if discovered.

1.16 Cookies & tracking

See our Cookie Policy below for categories, purposes, and preference management.

1.17 Third‑party links & platforms

We may link to or integrate with third‑party services (e.g., WhatsApp, Zoom, Instagram). Their privacy practices are governed by their own policies.

1.18 Changes to this policy

We will post updates here and may notify you by email or in‑app notice when changes are material.

1.19 Contact

Data requests and privacy questions: hello@life101.app
Postal: 27 Cottages Road, Seaham, County Durham, SR7 7RL, UK

Website Terms & Conditions

2.1 Agreement to terms

By accessing or using our websites, subdomains (including limitless.life101.app), or apps, you agree to these Terms. If you do not agree, do not use the Services.

2.2 Accounts

You must provide accurate information, keep credentials secure, and notify us of unauthorized use. We may suspend or terminate accounts that breach these Terms.

2.3 Intellectual property

All content, code, designs, training materials, recipes, data models, and trademarks are owned by or licensed to 101 Life Ltd. You receive a limited, revocable, non‑transferable right to access the Services for personal use. You may not copy, distribute, modify, reverse‑engineer, or create derivative works without our written permission.

2.4 User content

If you upload content, you retain ownership but grant us a worldwide, royalty‑free license to host, store, reproduce, and display it to operate the Services. You warrant you have rights to submit it and that it does not infringe others' rights.

2.5 Prohibited conduct

You will not:

  • Use the Services unlawfully or for illegal content.
  • Harass, abuse, or harm others; incite violence; post defamatory, obscene, or hateful material.
  • Attempt to access others' data or bypass security.
  • Interfere with or disrupt the Services or servers.
  • Use bots/scrapers without consent.

2.6 Third‑party links

We are not responsible for external sites or resources.

2.7 Disclaimers

The Services are provided "as is" and "as available." We do not guarantee specific results, availability, or error‑free operation.

2.8 Limitation of liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, special, punitive, or consequential damages. Our aggregate liability for claims relating to the Services is limited to the amounts you paid to us in the 12 months preceding the claim (or £100 if none).

2.9 Indemnity

You agree to indemnify us against claims arising from your breach of these Terms or misuse of the Services.

2.10 Termination

We may suspend or terminate access for any breach. You may stop using the Services at any time.

2.11 Governing law & jurisdiction

These Terms are governed by the laws of England and Wales. Non‑exclusive jurisdiction applies to the courts of England and Wales. If you reside outside the UK, you retain any non‑waivable consumer rights under your local law.

2.12 Changes to terms

We may update these Terms; material changes will be notified via the site/app.

Service Terms & Conditions (Coaching Agreement)

3.1 Services

We provide coaching, courses, analytics, and tools as described at purchase/onboarding. Delivery may include live calls, group messaging, in‑app content, and personalized feedback.

3.2 Health & suitability

Coaching is educational and informational. It is not medical care. You must consult a qualified clinician before making changes to fasting, nutrition, training, or supplementation, particularly if you have existing conditions, are pregnant/breastfeeding, or take medication.

3.3 Client responsibilities

  • Provide accurate information in onboarding/check‑ins.
  • Follow safety instructions and train responsibly.
  • Respect group rules and confidentiality.
  • Use the app/platforms as intended.
  • Do not share your license or materials externally.

3.4 Coaching deliverables

Deliverables vary by program (e.g., number of sessions, response windows, community access). We aim to deliver within published timelines, but timing can vary based on your participation and data completeness.

3.5 Payments, renewals & refunds

Fees are due upfront unless specified. Subscriptions renew automatically until cancelled. Refunds follow the specific offer terms at purchase. Chargebacks for valid services may be disputed; unpaid balances may suspend access.

3.6 Rescheduling & cancellations

Please give reasonable notice to reschedule 1:1s. Missed sessions without notice may be forfeited per program rules.

3.7 Results disclaimer

Results vary by individual (genetics, adherence, context). We do not guarantee specific outcomes.

3.8 IP & license

All program materials, templates, prompts, and software remain our IP. You receive a personal, non‑transferable license for your own use during your program term.

3.9 Confidentiality

We treat non‑public client information as confidential and use it only to deliver Services, except where disclosure is required by law or safety concerns.

3.10 Data & AI

We process your personal data under our Privacy Policy and AI Consent. We may use AI tools to analyze anonymized program inputs and generate insights.

3.11 Term & termination

Your program term starts on purchase/activation. We may end access for breach, safety, or non‑payment. Sections on IP, confidentiality, limitations, and dispute resolution survive termination.

3.12 Consumer rights (UK/EU)

If you are a consumer purchasing online, you may have a 14‑day cooling‑off period unless you ask us to start digital content/services immediately, in which case you acknowledge the cooling‑off right may be lost once full performance begins.

3.13 Limitation of liability

Our aggregate liability under this Coaching Agreement is limited to the fees paid in the 12 months before the claim (or £100 if none), except where not permitted by law (e.g., death/personal injury caused by negligence, fraud).

3.14 Governing law & jurisdiction

England and Wales law; non‑exclusive jurisdiction in England and Wales; non‑waivable local consumer rights preserved.

Health Disclaimer

General Disclaimer

IMPORTANT: The information, coaching, programs, content, and tools provided by 101 Life Ltd (trading as Life 101, Fasting 101, and Limitless) are for educational and informational purposes only. They are not intended to replace professional medical advice, diagnosis, or treatment.

Medical Consultation Required

Before starting any fasting protocol, dietary changes, exercise program, or lifestyle modification recommended through our Services, you must consult with a qualified healthcare professional, especially if you:

  • Have any existing medical conditions
  • Are taking any medications
  • Are pregnant or breastfeeding
  • Have a history of eating disorders
  • Are under 18 years of age
  • Have diabetes or blood sugar issues
  • Have cardiovascular conditions

No Medical Advice

Our coaches are not medical doctors, registered dietitians, or licensed healthcare providers unless explicitly stated. Any suggestions, recommendations, or guidance provided are based on general wellness principles and should not be considered medical advice.

Individual Results May Vary

Results from our programs vary significantly between individuals based on factors including but not limited to genetics, adherence to protocols, existing health conditions, lifestyle factors, and individual circumstances. We make no guarantees about specific outcomes.

Assumption of Risk

By using our Services, you acknowledge and assume all risks associated with following any recommendations, protocols, or programs provided. You are solely responsible for your health and safety.

Emergency Situations

If you experience any adverse health effects, discomfort, or medical emergency while following our programs, discontinue immediately and seek appropriate medical attention. Always prioritize your health and safety over any program requirements.

Questions or Concerns?

If you have any questions about these legal documents, please contact us:

Email: hello@life101.app

Address: 27 Cottages Road, Seaham, County Durham, SR7 7RL, UK

Company: 101 Life Ltd (Company No. 15015466)